In March Shanghai, the home circle is more lively than ever. "One exhibition and one exhibition" attracted twice as many exhibitors as last year. More than 100,000 exhibitors gathered in Shanghai Construction Expo. On March 27, the annual Chinese Wooden Gate Brand Conference also came to a successful conclusion.

The theme of the 9th China Wooden Gate Brand Congress in 2019 is "Wooden Gate, Connecting Beautiful Whole House". It is intended to discuss the future trend and development direction of Wooden Gate Industry jointly with various enterprises under the new situation. This conference is hosted by Somen. It is co-sponsored by China Wooden Gate Technology Alliance, China Construction Expo (Shanghai) and Red Star Mei Kailong. Hundreds of first-class Wooden Gate enterprises and dozens of excellent Wooden Gate suppliers gather in Shanghai from all over the country to witness the annual industry event.

Famous gate

Most noteworthy is that the most exciting part of this Mumen Brand Conference is "trump card to trump card". Mingmen Mute Door Lock is recognized as the trump card supplier in the industry. TATA Mumen is also a well-deserved large-brand door enterprise. A few years ago, the two major brands focused on mute technology. Xiao Qian, Vice-General Manager of Mute Door Lock, and Zhang Yan, Vice-General Manager of TATA Mumen, appeared on the same stage to show the depth of the industry. Consideration and dialogue, but also through the experience of both sides to provide other enterprises with a strong reference for development.

Topic 1: Why does the famous door stand out from many hardware suppliers?

As early as 2012, the silent door lock category was invented. In 2013, the strategy focused on locating the silent door lock. In the same year, TATA wooden door also took the lead in introducing the silent door. After years of precipitation, the silent door lock of the famous door has occupied a favorable market opportunity for itself, and TATA wooden door has become a synonym of silence in the minds of consumers. In view of the same "silent" orientation and the pursuit of new technology, the two enterprises have a dialogue on this.

A few years ago, when TATA wooden doors were developing mute doors, it was urgent to overcome a technical problem - replacing the original mechanical oblique tongue with magnetic force. Xiao Ji, deputy general manager of the famous silent door lock, left Germany in his early years. He has been researching and developing electronic and mechanical products in Bosch Electronics for many years. He is a genuine scientific researcher. He is also a classmate with Chen Li, the founder of the famous silent door lock. After returning to China, he is mainly responsible for the technology and research of the famous silent door lock. He is especially good at discerning the development needs of wooden enterprises and providing individualized door lock research and development for them. "Zhao" was released to Xiao Qian, and they agreed to give samples in 20 working days. In fact, Zhang Yan received the first satisfactory sample in only 20 days.

From the beginning of the cooperation, 50,000 to 80,000 sets were used as the base of the design amortization cost; by last year, the maximum monthly delivery exceeded 200,000 sets, and the design cost was amortized far away. Faced with the best results of the two enterprises, Xiao Ji said that as early as 2012, Mingmen officially entered the silent field, TATA wooden door is the focus of development silent door, the direction of the two brands are the same; TATA wooden door's pursuit of technology and attention, and our determination to do something for the industry, make the two companies closely linked.

Zhang Yan, Deputy General Manager of TATA Mumen and Xiao Qian, Vice General Manager of Mute Door Lock of Mingmen

Topic 2: What is the industry significance of hardware standardization and lock embedding?

In Europe, hardware is developed according to functional requirements. Wood is used as a hardware system to make matching and concessions, especially technical concessions. In China, the opposite is true. Wood requires hardware to make concessions and hardware to cooperate with wood in research and development. This is the reason why the price of foreign hardware products is very high. Its hardware cost accounts for 40% to 60% of the whole system, while the domestic hardware only stays at the stage of publicizing the style and design of wooden works.

In addition, pre-installation in Europe is also a common thing, complete the whole pre-installation in the factory, and then pack wooden cases to the customer's home, but in the domestic pre-installation of locks is a difficult matter. Zhang Yan disclosed a data at the scene: TATA wooden door has 28 factories, a total of nearly 100 production lines. In order to solve the problem of pre-installed hinge openings, the price of introducing a luxury equipment is 500,000 yuan, while 100 production lines require 100 sets of equipment; to purchase a single slotter, domestic equipment costs 200,000 yuan, and even better, more than 400,000 yuan. The total investment of lock body installation is more than 50 million, but the advantage is that there is no slotting installation on site, and the construction cost of each installation worker in different construction environments is solved.

TATA Mumen, as a well-known head enterprise in China, knows that the current situation of this industry is difficult to change, but Zhang Yan also believes that with the continuous promotion of hardware research and development, the domestic market may gradually change in 3 or 5 years.

At the same time, many years of experience has also made famous companies aware of many existing problems in the industry, which will directly affect consumers'use experience. As early as 2016, Mingmen took the lead in putting forward the standardization of hardware dimension and embedding the lock body before leaving the factory, which solved the problems of difficult replacement caused by different size of the lock body and pollution caused by on-site perforation in the user's home. TATA wooden door is also the first wooden door enterprise in the industry to practice the standardization of hardware dimension. In respect of the promotion of more advanced industry concepts, it has always been the common topic of the famous and TATA wooden doors.

What kind of sparks can trump suppliers collide with top-level enterprises? Famous doors and TATA wooden doors are the best proof. In terms of development concept, the two interweave and promote each other; in terms of product technology, suppliers provide powerful technological capabilities for door enterprises, and door enterprises fully demonstrate the technology of suppliers; in the direction of industry development, the two develop in coordination, leading consumer demand to a higher level. Achieve yourself, push